Leadership Team



Co-Founder/Chief Operations Officer

As the Co-Founder and Executive Producer of NYB Media, Yasmin is committed to establishing and maintaining long-lasting relationships by providing exceptional experiences for clients.

NYB Media’s proven track record of customer satisfaction is Yasmin’s main focus, which has resulted in attracting many large national and international brands to NYB Media, and is what keeps them coming back for more.

Understanding that the behind-the-scenes part of project management is just as integral to a project as the finished product, Yasmin takes pride in her attention to detail and problem solving skills, which she brings to the forefront of every NYB Media business endeavour and maintains throughout the entire project life-cycle.




As a Co-Founder of NYB Media, Natali has been in the media industry for over 15 years with a full decade at NYB Media.

As the Creative Director at NYB Media, Natali brings a creative flare to every project while still pursuing ROI.

Boasting tremendous experience in storytelling, Natali is a former reporter, and has worked for many reputable production companies such as CBC, Tricon Films and CCI Entertainment.

Over the past decades, Natali has worked with many reputable brands such as Mcdonald’s, Samsung, and Visa during her time with NYB Media. Her current focus is building the NYB Media brand on the international stage, with new headquarters in New York.


Andy O’Brien

Chief Revenue Officer

Andy has been in the business world for over 2 decades. He boasts 4 companies that he has helped grow and sell for millions. As a globally respected executive, he has worked with companies at the highest level from NASA, USDA, McDonald’s, VISA and many more. As a Partner and Chief of Revenue at Buytopia, the company boasted 3X Ernst & Young entrepreneurs of the year finalists, ranked #3 on Profit Guides fastest growing companies in Canada and winners of a Toronto board of Trade award. Andy is now a partner of Acquire Agency, a premium partner of Facebook, with long-time business partner Michele Romanow (Dragon from CBC’s Dragons’ Den) and former Groupon marketing mogul Michael Cronin. Andy was also brought into the TIFF Boombox committee through founder Bill Marshall.




Rachael is a natural born storyteller who’s passion, creativity, drive, and impeccable relationship building abilities exude with every project she touches.


Rachael is NYB Media’s Head of Video Production & Development and has over 9 years of marketing and video production experience. Rachael has the innate ability to transform client objectives into impactful, innovative, creative content with the highest level of production quality.

From producing content for notable organizations and media outlets such as Sportsnet, Canada’s Sports Hall of Fame, Canadian Tire, Sport Chek, Mark’s, Retail Council of Canada and General Motors, to working with countless athletes, sports personalities and celebrities, Rachael always brings the utmost level of professionalism and enthusiasm.



Vice President, Sales

Over the last 20 years, Arne Hassel-Gren has held progressively more responsible positions in sales and management from regional leadership with a national audio/visual integration-event provider to Director in one of Canada’s leading consumer finance corporations. Focusing on Health Care and Education, Arne worked closely with clients to increase the business partners’ sales, cash flow and bottom-line profits. Arne’s background includes management, marketing and sales experience in several verticals from entertainment, consumer finance, to contractor safety and compliance management working from locations located in Los Angeles California, London England, Vancouver BC, and Toronto Ontario. Arne is a native of British Columbia with a broad education in Business from schools in Europe and Canada.


"We love what we do, and you should work with people who love what they do."

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