Corporate videos are one of the best tools you can utilize as a company; they are excellent ways to inform both current and future employees as well as current and future customers or clients about everything that is going on in your company both in the present and in the future. There are a lot of things that go into a great corporate video, and one of them is a proper length. How long exactly should a corporate video be? What things should you be considering when making the decision about the length of your video? To help you out, here’s a look at how to determine the best length for your corporate video.
Who is your target audience?
The first thing to consider is who you are making the video for. If it is your employees that are the target audience, you may be able to get away with increasing the length of your video, seeing as many employee videos are for training or orientation purposes. If a video is intended to be viewed solely by customers, then you’ll likely want to keep it on the shorter side, because people’s attention spans only last so long. Keeping the video short and sweet will always be your best strategy when it comes to corporate videos meant to be viewed by customers.
What is your message?
The next thing to consider is what message you are trying to get across with your corporate video. Again, if it is a message you want to get out to current or future customers, you will want to make sure to construct a video that communicates your main points in a clear and efficient manner, in as little time as possible. However, if you feel that your message is very important and special, do not be afraid to add on some time to get it across more effectively; if this is the case, just make sure to keep the video consistently entertaining and engaging.
How much information is there to deliver?
If you are looking to include important information in your corporate video, such as statistics or sales numbers, you’re going to want to accommodate these facts and figures with an appropriate video runtime. The more information you are trying to get across, the more time you are going to need, it’s as simple as that. The best strategy to take on if your video is going to be full of vital information is to convey it in an interesting and engaging way, not paying too much attention to the length it is going to add on.
Follow these tips, and you’ll be sure to have no trouble with determining a proper length for your corporate video!