When you are creating a video you have to make something that people will want to watch. The problem with today’s society is that there are endless amounts of videos available, so creating something that sticks can be a lot harder than it used to be. If you are looking to create a video that can potentially be seen by millions of people around the world, here are a few simple tips that you should follow.
Stand out from the rest
This is probably the most obvious step but a lot of people still make stale videos that get lost in the fray. You have to make sure your video is strong and can catch the eye of your viewers by making a creative title card that goes along with your video. Think of all the videos you watch yourself; do they have title cards that preview the content you are about to watch or is it just a random stock image that doesn’t relate to anything? Get creative to grab viewers attention right away!
Now that a person has clicked on your video, you have to make sure it starts strong so they are enticed to watch more. On average, a person will give a video five seconds before they decide if they want to continue watching it or to move onto something else. Start your video with something that is moving to draw your viewers eyes to grab their attention instantly. You should also front load your video with your best shot. Let the viewers know exactly what this video will be about and why they should care in the first couple of seconds to hold their attention throughout your video.
Keep them watching
When you have grabbed a viewer’s attention with your title card and opening scene, you will need to make sure you keep their interest. With the many distractions that social media and cell phones bring, somebody can lose interest in something almost instantly.
To keep your viewers interest, you will need to have a great rhythm and pace to your video for the duration. You can do this by changing up the beat of the music and changing the pace you had during the beginning of the video.
Break up your video using different aspects (like animation, inserting other videos, guest stars, sound bites, etc.) to surprise and engage your audience. Breaking up the monotony of a video could be the deciding factor if your video goes viral or gets lost in the shuffle.
Leave an impression
Now that your viewers have made it to the end of your video, you need to finish with something they will remember. It could be something motivating, a hard truth, something funny or something inspiring; anything to drive home the point of your video.
Also, make sure you include something so they can participate in your video as well. This could be something like asking them to leave a comment on the video or share your thoughts with them on social media. This allows you to build a sense of community where people can be constantly interacting with you and your content rather than you being a talking head.
Making a video that gets a lot of people to watch the whole thing can be tricky to do, but if you experiment with various styles and elements, you will eventually find something that works for you and your messages. Always engage with your audience by paying attention to what they want, what they like and what they don’t like so you can better cater your content to them.