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Head of Video Production & Development
NYB Media’s focus on exceptional creative and strategic work across the entire client journey is further embodied in Rachael. Rachael is a natural born storyteller who’s passion, creativity, drive, and impeccable relationship building abilities exude with every project she touches.
Rachael is NYB Media’s Head of Video Production & Development, and has over 7 years of marketing and corporate video production experience. Rachael has the innate ability to transform client objectives into impactful, innovative, creative content with the highest level of production quality.
From producing content for notable organizations and media outlets such as Sportsnet, Canada’s Sports Hall of Fame, Canadian Tire, Sport Chek, Mark’s, Retail Council of Canada and General Motors, to working with countless athletes, sports personalities and celebrities, Rachael always brings the utmost level of professionalism and enthusiasm.
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All projects initiate with an awesome meet and greet where we learn about you, your needs and goals. We then provide you with a breakdown of your production requirements along with an itemized quote that outlines exactly where your dollars will be spent. We then provide you with a creative project brief to kickstart your project. Projects typically take 4-6 weeks to complete.
Now that we have all the pieces, it’s time to put them together. This is when your project comes to life. Every project comes with a set of revisions to perfect it before we go live.
Our production process is collaborative. We are transparent and our communication rocks! You will be in the loop of your projects progress every step of the way and there is no moving on to the next phase until you are fully satisfied.
As Co-Founder and creative director of NYB Media, Natali is instrumental in driving inspiration to the creative team while also being the main contact point in client relations during the creative process.
With a passion for story-telling, a detail-oriented eye for design and a get-it-done attitude, Natali has built an extensive portfolio along with a reputation for high-quality, high-impact work that continues to push the boundaries of visual content.
Transparency and communication is a key part of Natali’s approach to the creative process, ensuring every client’s project is 100% to their satisfaction, which has been a vital part of maintaining strong client relationships and building NYB Media’s reputation for exceptional work.
As the Co-Founder and Executive Producer of NYB Media, Yasmin is committed to establishing and maintaining long-lasting relationships by providing exceptional experiences for clients.
NYB Media’s proven track record of customer satisfaction is Yasmin’s main focus, which has resulted in attracting many large national and international brands to NYB Media, and is what keeps them coming back for more.
Understanding that the behind-the-scenes part of project management is just as integral to a project as the finished product, Yasmin takes pride in her attention to detail and problem-solving skills, which she brings to the forefront of every NYB Media business endeavor and maintains throughout the entire project life-cycle.