YouTube videos are no longer just used for entertainment purposes only. Now the idea of videos alone is becoming a part of a serious marketing tactic for the corporate world. Video and video sharing is a lucrative social network and is one of the most effective ways to display brands and introduce new products. Many businesses today include short corporate videos on their websites to help consumers learn about them quickly and effectively. Here are ten types of corporate videos that can be used to help benefit your business.

  1. Company Profile

This is a great way to introduce your company to your target audience. Videos like this can highlight what the company is about, their mission and the services they provide. This can be done with messages from the CEO, other managers and product experts. By giving your viewers an inside look of your business, while simultaneously providing company history, your mission statement and a clever marketing tactic, they will get a clear idea of the company’s purpose and how it can benefit them.

  1. Broadcast Commercial

This video is considered to be one of the more expensive options, but it can also generate the most ROI (return on investment) if it shown at the right times on popular channels. However, it should be noted that this type of video should only be done if your company has the proper budget to do a high quality production and a lot of television advertising.

  1. Promotional

Promotional videos serve the purpose of showcasing your business’ products and services, by doing an introduction of the production, a display of the product and a demonstration of the product, all the while emphasizing how the product can benefit your target audience.

  1. Internal Communication

This is considered to be an “address to camera.” This type of video is usually directed at internal staff and clients, and is an effective way to convey information on the internal workings of the company such as a company policy, an upcoming event and any other changes that you would want your employees to know.

  1. Conferences and Seminars

These videos will allow your consumers to watch your company conferences and seminars, giving them a more inside look and in-depth content on your business that cannot be typically found elsewhere.

  1. Documenting Events

It is considered to be good for your business to video tape events that you would like to present to the public, especially events that celebrate the milestones of your company. This is a great way to record past achievements and to keep track of your company’s history.

  1. Online Commercial

This is not necessarily a television commercial because it is not restricted by a 30 or 60 second time limit. It is also not as financially straining as a television commercial. These videos usually just rely on good storytelling, which can be a key to going viral and spreading your story on video channels. Because it is more cost effective, this method is useful for small to medium sized businesses.

  1. Testimonials

This is a tactic that can easily help you get more on the level with your consumers, because it will showcase customers offering a review of your products and/or your customer. This is a great marketing tactic because most online shoppers want a quick answer as to whether or not a product is worth investing in.

  1. Talent Recruitment

This is designed to help bring across your company as a good employer in order to attract skilled workers. These types of videos will help HR departments target specific audiences in order to recruit appropriate talent. It is also a great way to bring awareness to career opportunities at your company.

  1. Staff Training

By using demonstration and training videos, you can help accelerate your staff training because this type of video can allow employees to watch the video repeatedly until the information is absorbed and understood. Clear communication and quality training is the key to providing good instruction for new employees.


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